Miranda opens her interview by noting, “Most social media sites now provide companies and individuals with a comprehensive set of metrics and free tools concerning who watches online videos. Our goal is to help clients understand these tools and use them more effectively.”
Miranda continues, “We offer each client a full range of media services, including media coaching, brand management, and even brand journalism. Our focus goes beyond B2B or B2C, we focus on what we call H2H, or human-to-human marketing.”
MiMA is a multigenerational firm that is women-owned and controlled, and boasts a racially, ethnically and geographically diverse perspective to marketing. This is a contrast to many current advertising agencies, where women occupy only three percent of the creative director positions.
The team at MiMA seeks to provide a creative, strategic and seamless approach to building brands. Their efforts enhance customer relationships and strengthen stakeholder confidence. The firm’s CEO was named on the 100 Most Influential Women in Silicon Valley by the Silicon Valley Business Journal in 2014. MiMA has a long-time tradition of contributing to girls’ education through various organizations, and its CEO has served on numerous non-profit boards.
Miranda concludes her comments by noting. “ We handle each of our clients as if they were our only client, and give them personalized and on-point assistance to help meet their marketing goals.”
JL Haber, Vice President of Programming of Worldwide Business, comments, “With the reality that effective marketing is a key concern for our viewers, we know they will find the approach behind MiMA’s strategy offers a creative and innovative solution.”
Tune in to see MiMA on E! Entertainment Network as sponsored programming on November 5, 2015 at 6:30am ET/PT and on November 8, 2015 on Bloomberg International as sponsored programming at 8:00am CET and 10:00am CDT and 3:00pm HKT.