June 20, 2019
Lean Canvas is an actionable and entrepreneur-focused one page business plan template to help deconstruct your ideas into its key assumptions. We will outline multiple possible business models on a Lean Canvas during this session.
Supplies: Lean Canvas handout, Post-it Notes, pen/pencil
June 27, 2019
“Your personal brand is what people say about you when you’re not in the room”. - Jeff Bezos
Your personal brand is just another word for your reputation. Most hiring managers report that a candidate’s personal brand influences their hiring decisions. We will discover how you’re currently perceived, uncover your strengths, how to communicate your values and how to take action to ensure that what you do reflects that picture.
Online and offline brand audit
Defining your audience
Crafting your elevator pitch
Thought leader research
Supplies: Personal branding handout, laptop, pen/pencil,
Marketing & PR
July 11, 2019
This course will cover marketing fundamentals. Through the workshop, we will build user personas, drill down on customer pain points, build a narrative around a brand and leverage relationships with journalists.
Supplies: Handout, pen/pencil. laptop (optional)
This course will teach you how to communicate effectively and persuasively with your colleagues and clients.
July 18, 2019
August 8, 2019